How to Select an App Development Company to Build Your First App

March 30, 2017

Mobile applications are at the heart of online businesses today. Google ranks these two major factors as what contributes the most to the success of an online business: 1) mobile-friendliness and 2) high-quality content.

That being said, it is of utmost importance that you make your mobile business app the best that it can be. Unless you are skilled at HTML 5 coding or want to take the time to learn these skills, you will need to find a good app development company. In this post, we will look at how to select an app development company to build your first app.

Communicates Effectively

First, you need to select an app development company that will listen to you and give you productive feedback that will help you to get the best results. You need to be able to share your ideas of what you envision for your mobile app and to have a dialogue of information with them through the development process. Being able to communicate well with your developer is essential so that you will get what you want when the project is completed.

App Development Communication

Offers Better Customization

Customization is perhaps the most important reason that you need a mobile business app. The idea that you can incorporate specific components into your app allows you to actually customize what you offer to customers on the mobile platform. You need to choose a mobile app development company that will create the type of app that will appeal to your target audience and also reflect the look and feel of your brand. Why? Mobile device users spend more time on apps than browsing the internet. That’s why big consumer brands like Unilever build mobile apps to expand their market reach.

Genuine Interest in Your Business

When you choose an app development company, don’t just choose one that is only good at mobile development. Choose a company which also has a genuine interest in your business and will always do whatever it takes to help your business and brand. Remember that a mobile app is more than just a way to offer extra features or convenience to your mobile customers. It is an essential part of your branding, and it will carry your logo, your business ideas, and your branding. When an app development company truly has an interest in your business goals and ideas, they will create a better application for you than if they just consider it as another project.

Best-in-Class Portfolio

Any digital media company (including app development companies) understand the importance of having a portfolio that shows off the work that they have done in the past. This helps them to get the best customers who have an appreciation for what they do. As a business owner, when you are searching for the best app development company, you should find a company whose portfolio has examples that are at least similar to the look and type of app that you want. This will give you a better idea of what they can do and will provide you with a talking point with the app developer so that you can effectively communicate what you want them to do for you.

App Development Company Portfolio

Social Media Savvy

Make sure that the app development company that you choose can incorporate social media aspects into your app. Social media is one of the most important mediums for your business to on and helps market your brand and increase your leads. Mobile device users are also often on social media which means it is important for your app to be fully integrated with social media.

Follows Up Often

One of the most important aspects of a good mobile app development company is their ability to follow up. This includes checking to make sure your app is working properly and asking for feedback often. There will always be a need to update your app. It is never a one-time project. Customer needs, market shifts, and many other factors are always subject to change – so you should choose a mobile app development company that is a true partner.

Outstanding Technical and Creative Expertise

We have included both of these terms together for a reason. Technical expertise is the ability to use the proper technologies and create the best working mobile application solution possible that will have all of the features you need to appeal to your customers. The creative expertise is just as important because this involves an app developer’s ability to think outside the box and create a unique, customized app that actually reflects your brand and improves the user experience. Think UX-friendly.

app design

Reasonable Pricing

Finally, choose an app development company with reasonable prices. But how do you know what is considered a reasonable price? The best thing to do is to shop and compare. But think about what is important to you as a business owner. Do you want faster turnaround time? Do you want certain sophisticated features that need expert skills to implement? All of these factors must be considered when choosing an app development company.

Formotus conducted a study showing the average prices of app development that you can use as a reference. How much you spend will depend on what you want to do with your mobile application.

In the end, you should base your decision on the level of complexity of the app that you envision for your company, the difficulty in maintaining it, and your willingness to pay to get the best app possible. Mobile applications are becoming important more than ever before; so it is to your advantage to find a company that wants your brand to succeed as much as you do.

Want to bring your business idea to life?

Request A Free Consultation